3/30/2015, 2:58 pm
When food fight turns into a Cold War, civilians can only pray that won't reflect on the temperature of the served tacos and their tortillas won't taste like poster board. Read this exemplary article from AdWeek and get your emergency supplies ready.
Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.
In the three-minute centerpiece ad below, McDonald's affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
A smaller fast-food giant is knocking a bigger goliath for creating a fantastical totalitarian communist state, wherein the greatest strain on individual freedom is uninspired food, and the most dire physical threat to would-be defectors is whatever horror befalls a person who gets hit by a confetti bomb, or jumps into a grimy ball pit. (Though, in fairness, it's always been hard not to wonder what's lurking in the bottoms of those things—they're too colorful to trust.)
In addition to the epic narrative ad there's a mock-propaganda video and a series of posters espousing the principles of the breakfast dictatorship.
In the marketplace, Taco Bell is the underdog (whatever happened to the chihuahua anyways?), and from a corporate perspective, needs to be scrappy and get noticed. This certainly does that, punching above its weight, and coming out with a happy ending. The two heroes crawl out of their culinary prison a through a hole in the wall (presumably burned through with some fire sauce, or chiseled out with a spork) and lead the masses to the promised land of six-sided sandwiches.
Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.
In the three-minute centerpiece ad below, McDonald's affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
A smaller fast-food giant is knocking a bigger goliath for creating a fantastical totalitarian communist state, wherein the greatest strain on individual freedom is uninspired food, and the most dire physical threat to would-be defectors is whatever horror befalls a person who gets hit by a confetti bomb, or jumps into a grimy ball pit. (Though, in fairness, it's always been hard not to wonder what's lurking in the bottoms of those things—they're too colorful to trust.)
In addition to the epic narrative ad there's a mock-propaganda video and a series of posters espousing the principles of the breakfast dictatorship.
In the marketplace, Taco Bell is the underdog (whatever happened to the chihuahua anyways?), and from a corporate perspective, needs to be scrappy and get noticed. This certainly does that, punching above its weight, and coming out with a happy ending. The two heroes crawl out of their culinary prison a through a hole in the wall (presumably burned through with some fire sauce, or chiseled out with a spork) and lead the masses to the promised land of six-sided sandwiches.
Ultimately, though, nobody can claim to be a true Taco Bell breakfast revolutionary until they've eaten every single item on the menu in one sitting.

