9/6/2018, 10:53 am
The old Nike logo, commonly known as the Nike “swoosh”, bears striking resemblance to the check mark. The check mark is commonly used as a symbol of approval, which excludes those who are “disapproved” by oppressive bourgeois society. The new sickle logo is inclusive to all socially friendly class elements.
The old slogan “Just do it!” has been deemed too reactionary and ableist and has been replaced with the more progressive tag line, “Play Russian”.
Finally, the name “Nike”, being the name of a multi-billion dollar capitalist corporation, carries some very negative connotations. The workers of Nike have unanimously voted to rename the company “Nikita”, after former Party Leader and third-greatest Russian athlete of all time (after Lenin and Stalin), Nikita Khrushchev, who also was unanimously chosen as the company's new international spokesperson.
The company has cut commercials using the new slogan (shown below) and has created a five year plan of implementing the name, logo, and spokespersons change.
