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Aunt Jemima to be replaced by edgier and cooler Ant Eefa

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The Aunt Jemima brand, acknowledging its racist past, will be retired


New York (CNN Business) Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi-owned company said in a statement provided to CNN Business.

The company's in-house marketing consultants have suggested to replace the brand with a cooler and edgier AntEefa (above) that conforms to the current truth about issues being reported today. The brand may further change without notice as more updates to the current truth about issues become available.

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Komrades!
Only now did I finally grasp the deepest deep of the depth in Great Leader HopeyChangey's "Eef-Eef-Eef-Eef"!

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        Mystery item No. 1


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Does Rachel's life matter or does she just want it to?

A quandry.

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Margaret wrote:Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. They will replace her with Karen.

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Red Square wrote:
Margaret wrote:Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. They will replace her with Karen.

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And then there will be an uprising because a womyn of white privilege has taken the job of a womyn of color.




 
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